The more you create, the better the skill of creating your vision becomes.

I was starting to concept some ideas for a motor oil ad. I started drawing and all of the sudden the idea hit me. I quickly drew out the idea on my tablet and I knew exactly what I wanted and how I wanted it to look. I had it.

I then began the long process of creating the image. It took over 100 hours to create the image. It is a combination of photography and 3d generated elements. When it was finally finished it was incredible. I can remember all of project starting out and I would have really cool concept but it would fall short in execution. This image came out exactly how I envisioned it and there is no satisfaction quite like that.